5 Easy Examples Offline Marketing Ideas
The current digital era has indeed made a lot of things that were previously done offline, turn into online. Most of today's web-based businesses are even more concerned with online promotion purposes and put a lot of money into online marketing. Even so, there are still many ways of promotion or offline marketing that business owners really shouldn't miss. In fact, even though the digital era is currently developing rapidly, this offline marketing strategy still proves to be effective for promoting your business. What about? Let's take a look at some offline marketing strategies that are still effective in today's digital era and why you shouldn't miss them.
1. Provide customer cards or gift vouchers
One of the offline promotions that you must do is to have a customer card. For those of you who have just started your own business, you can give a customer card to your first customers. So they will remember your brand and come back at a later time. It is not impossible that they will bring their friends or family to buy products or use your business services because they know there will be rewards for certain purchases. You can print good customer cards that match your brand image.
2. Create promotional events
Although sometimes promotional events seem to be ignored by passersby, in fact this method is still an effective marketing strategy to promote your business. Make your event as interesting and unique as possible so that it can attract a large audience. Indeed, creating an event will cost a lot of money, but if you take advantage of this event promotion properly, it will be very useful for your business interests. Holding a good event on behalf of your brand, will make your business trusted and have a good reputation. This can affect the interest of potential investors or your potential customers.
3. Open the stand
Opening a stand might be one way that you can try if making a big event is still not included in your promotional budget. Opening a stand at big events or exhibitions will really help you to get brand awareness to many people. You can create an attractive promotion on your stand so that many people will come and even try the products or services that you offer. If your business is an app-based service, you can try to provide a reward for those who download and register on your apps.
4. Distribute brochures or flyers
Online marketing has its own weaknesses, because sometimes there are still many people who do not access the social media that you use to promote your business. For example, there are people who no longer access Facebook, but on a daily basis they always access Instagram. But unfortunately you are promoting your business on Facebook. A flyer or brochure is something tangible so that it is easily accepted by everyone and can be kept for those who are interested. You never know when people will need your business product or service. By promoting using brochures or flyers, people will remember your brand.
5. Using billboards or billboards
If you have sufficient budget, you can try using billboards or billboards. Billboard is still an effective marketing strategy because it will be seen by many people. You can use fresh ideas and adjust to the road conditions around the billboard that you will install. For example, if the billboard that you are going to install is located at a traffic jam in the capital city every day, you can make interesting words that can make motorists on the road take their eyes off your billboard. However, if the road around your billboard is a freeway, or if you rarely get stuck in traffic, you should use pictures and a little text. Making the image as attractive as possible using a model that is currently popular can also help.
Those were some offline marketing strategies that you shouldn't miss regardless of your type of business. But still you have to take advantage of these promotional media with interesting and unique content.