Digital Marketing Tips for Entrepreneurs
The e-book Youmna Ovazza, "a way to build a virtual approach" gives a global vision of digital as well as a method of evaluation and improvement of a digital advertising approach. It's far the end result of his private experience, his exercise in addition to energetic tracking. His approach contributes to the "How" and "how to arbitrate among the exclusive present day developments." it's miles meant basically for business leaders and entrepreneurs, each within the community managers or net marketers. Here are 10 hints excerpts of his e-book.
Digital Marketing Strategy
1. Don't forget the virtual space as a
It's miles proposed that the virtual now not as a media or channel, but as a area that could deliver together several places (web sites, blogs, social networks ...) and related by means of roads (RSS, associate, hyperlinks). The mark might also as properly make investments the scene of this virtual area with a international e-advertising and marketing method.
2. 4 key questions for its virtual approach
We are able to transpose this virtual area that you could do in a physical area, 4 structural issues:
- What I want to do on the net? Notoriety, photo, prospecting, income ...?
- My customers and prospects are they there? And in what location specially?
- What are their uses on the internet? What are their motivations? How does the internet on their purchase adventure and intake?
- What are their selection criteria?
3. Use the cellular as a bridge between the virtual and the actual
If the digital is a area, the mobile is visualized as a bridge between on-line net area and bodily space offline. For the cell accompanying people everywhere, each time, facilitating get right of entry to to the internet every time and anywhere. That is especially true with smartphones and may rethink its cell advertising approach.
4. Broaden a draft global architecture
On this digital space, it's far proposed to construct a complete assignment round extraordinary locations to make investments, along with:
The internet site, which has a function of "seat" of the emblem or keep. It conveys a instead lasting photograph.
- The ephemeral website, corresponding to a conversation campaign, occasion-kind.
- The mobile web page in place of a shortcut to access services or products.
- The weblog to reflect the reviews, perspectives, information.
- The microblogging, devoted to the news feed.
5. Understand the usage of digital
The digital allows you to broaden advertising and marketing influences, particularly thru Social Media, however now not only. Consequently, knowledge the makes use of of the internet gives a global imaginative and prescient:
6. Recognize the motivations of net use
Those motivations are 4 in range:
- The search for information on Google, Wikipedia, forums, blogs ...
- Relational: MSN, facebook, Linkedin ...
- Consumption: buy e-trade to a free viewing of movies on YouTube or reading blogs.
- The production or participation: bloggers, game enthusiasts, and energetic clients.
7. Realize the crowded places and paths
The aim is to "draw lovely roads", easy to locate and use, with exact signage to carry the internet to places invested with the aid of the brand.
8. Respond to decision standards of internet
With revel in, users revel in for themselves the excellent of the emitting source, such as standards along with transparency, know-how, credibility. To construct a credible approach impacts the brought content may be very important, in particular inside the backside (precision, information ...) and in form (layout, appearance and sense, ease of navigation ...).
9. Arbitrate and prioritize
Quantitative standards (internet business effect) or qualitative (affinity with internet) possible to evaluate the interest of a digital method, its implementation or development. But some other important factor to take into account: the internet's effect on the business version of the corporation. Traditional advertising and marketing strategy questions have to be asked: what are the troubles of the enterprise, what are the increase drivers, how the net and mobile can contribs the enterprise business?
10. A digital method around the purchaser journey
The digital approach must think globally in phrases of logo method and not a series of operational movements on particular media. It have to be "client targeted" and for that move around the client revel in, to healthy the moves of the emblem in stages via which passes the consumer, earlier than and after purchase.
Ultimately, consider the signs to establish or budget to place into perspective the potential of business, photograph, and popularity.